To sell supplements effectively on social media, you’d want influencers who are credible in the fitness, wellness, health, and lifestyle spaces. Here are some categories and specific influencers who tend to perform well in supplement sales:
1. Fitness and Bodybuilding Influencers
These individuals are trusted for their knowledge on physical fitness and often promote supplement brands successfully:
- Joe Wicks (The Body Coach) - Fitness coach known for accessible home workouts.
- Simeon Panda - Professional bodybuilder with a global following and authority in fitness.
- Whitney Simmons - Gymshark athlete known for workout and health-focused content.
- Jeff Nippard - Science-based fitness educator, strong credibility with fitness enthusiasts.
2. Nutritionists and Health Coaches
Influencers with backgrounds in health or nutrition add credibility, making them trusted sources for supplement recommendations:
- Dr. Mark Hyman - Functional medicine doctor with a focus on food as medicine.
- Kelly LeVeque - Holistic nutritionist popular with a wellness-oriented audience.
- Dr. Rhonda Patrick - Biochemist specializing in health optimization, known for in-depth research.
- Max Lugavere - Author and health educator known for his work on nutrition and cognitive health.
3. Wellness and Lifestyle Bloggers
These influencers bring a holistic approach, which resonates well with supplement brands focused on general wellness:
- Kaisa Keranen (KaisaFit) - Known for high-energy workouts and wellness advocacy.
- Sarah’s Day - Fitness influencer with a focus on holistic health, hormones, and wellness.
- Kayla Itsines - Creator of the “Bikini Body Guide” with a large, loyal following.
- Jen Selter - Fitness model with a massive following and known for lifestyle and health content.
4. Biohackers and Performance Specialists
Biohacking influencers bring a scientific approach, focusing on health, longevity, and performance optimization:
- Ben Greenfield - Biohacker with deep insights on health and performance supplements.
- Dave Asprey - Founder of Bulletproof, focuses on biohacking and wellness products.
- Andrew Huberman - Neuroscientist with a focus on optimizing human performance, highly respected.
5. Athletes
Athletes are influential in promoting supplements for energy, recovery, and endurance:
- Dwayne "The Rock" Johnson - Actor and former wrestler with a fitness-focused following.
- Lindsey Vonn - Olympic skier with influence in the sports and health industry.
- Shaun T - Creator of popular workout programs like Insanity, with a motivational approach.
- Serena Williams - World-class athlete with credibility in performance and health.
6. TikTok Fitness and Health Influencers
Influencers on TikTok are highly engaging and can drive quick sales through trending content:
- Noelle Leyva - Fitness influencer known for workout and supplement reviews.
- Dr. Evan Antin - Known as “the world’s hottest vet,” popular on TikTok for health content.
- Connor Murphy - Fitness influencer known for workout routines and transformation videos.
These influencers have strong followings in niches ideal for supplement sales, making them solid partners for a brand like Genetic Boost.